Reon Brand was born and grew up in Cape Town, South Africa. He studied biology and went to work as a researcher. Wanting a more entrepreneurial direction, he changed course and became a consultant and business developer for Vodacom in Africa. There he came into contact with foresight.
Meanwhile, he has been Design Principal Foresight & Social-cultural trends at Philips Design in Eindhoven for over twenty years. In that capacity, he is responsible for gaining insights into emerging futures for Philips Strategic Company Innovation.